Wine industry focused on ‘driving the export advantage through sustainability’
· Press ReleasesAug 23rd, 2012 | By Jayson Bryant | Category: Press Releases
Wine industry focused on ‘driving the export advantage through sustainability’
Over 550 grape growers, winemakers and industry leaders will be gathering in Marlborough this week to attend the annual sector conference.
In its 18th year, the Romeo Bragato conference is New Zealand’s most important conference for the grape growing and wine sector, and is named after one of the pioneers of the New Zealand industry. The conference is being held at the Marlborough Convention Centre in Blenheim, and has a comprehensive three day programme from 22-24 August.
New Zealand Winegrowers General Manager Research Simon Hooker says the industry must continue to focus on its competitive advantage in premium wines, and profitable growth built on sound sustainable business development.
“Romeo Bragato provides an important opportunity for the industry to evaluate their international positioning, learn from the latest research, and share ideas on how to improve their business.”
The conference theme “Driving the export advantage through sustainability” will be addressed in key note speeches and various forums. Rod Oram, business journalist, will discuss the importance of sustainability to New Zealand. Marc Soccio, senior analyst with Rabobank, will explore ways of thinking sustainably in grape and wine markets.
The conference programme includes technical sessions focused on quality grape and wine production. Also featured is New Zealand’s only awards for the grape grower – the Romeo Bragato Wine Awards. The trophy winners of this competition will be announced at the Bragato Dinner on Thursday 23 August. The diner will also include the finals of the Markhams Young Viticulturist of the Year.
