Twylah and Pinterest for the New Zealand wine industry· Wine News
Feb 23rd, 2012 | By Jayson Bryant | Category: Wine News
Twylah and Pinterest
It would appear that Pinterest is causing quite a stir, but less so is Twylah. So how can Pinterest and Twylah help your winery/wine brand or wine retail business?
Can and will it return anything on investment, or are you wasting your time?
Well the answer is far from clear at this point in time, but combined with other web platforms it’s just another focal point and link back to your website or advertising for your brand. The concept is straightforward with the onus being on the owner of the brand pinning their products on a virtual pin-board. Now this in itself isn’t going to attract much attention, let alone be a silver bullet, but garnered with social media tools and good understanding of how to use them it will create another link back to your brand.
Using Facebook, Google+ and Twitter you are able to post new pinned items to your followers.
Twyla is not too unlike Pinterest but doesn’t require any maintenance once you’ve set up all of your links. It requires that you make content and post it to Twitter in order for it to aggregate your link content. Once it is up and running you do very little and it offers another portal for your wine/brand.
The best examples of how to do Pinterest for a wine store and brand is Gary Vaynerchuk. Check him out here
Most importantly it’s free to use and adds another avenue to your brand.