NZ wine and Social Media uptake/usage· Wine News
Jun 10th, 2011 | By Jayson Bryant | Category: Wine News
After many hours of questions, emails, and scraping of data, I have finally completed just how many wineries are actively involved in using social media to promote their wines and engage with their customers.
Unlike Australia, New Zealand is a relatively late adopter. With over 580 wineries in New Zealand, less than half had facebook pages, and only 39 are actively engaged on Twitter. More disturbing was the complete lack of Youtube channels for wineries.
Australian figures show that over 600 wineries have accounts with Twitter, 400-500 have active Facebook pages. It is suggested that only 70% of all registered wineries are active.
In the graphs it shows that very few of the New Zealand wineries are prepared to engage and use these free platforms. Yet many of these wineries, not using social media, are paying for trade displays and stands at tasting events, both nationally and internationally costing in excess of $2500/show.
NB. Active on Twitter = >1 tweet/day, Active of Facebook = >1 status update/week, Active on Youtube = >1 video/month.
Are they missing out, or are they wise to invest in trade shows?