New Zealand won the 3rd #PinotSmackDown. No, they didn’t just win, they caned everyone, they smashed’em bro. Using every platform available, NZ wine makers, tasters, and most importantly, consumers, tasted, tweeted, Facebooked their way to winning for the second straight year.

Nearly 50% of all #PinotSmackDown Tweets were for New Zealand wine.  Although activity on social media platforms was reduced from last year, people still posted furiously over the 24hr period.

#NZ    46%*        (vs. 24.2% in 2011)

#OR    32%    (up from 23.4% in 2011)

#CA    14%     (down from 23.2% in 2011)

Powered By DT Author Box

Written by Jayson Bryant

Jayson’s roots in wine began when his father literally dragged him round France and injected his passion into him. From the age of 8 his family took month long holidays in France travelling through all regions and sampling their wine.
UnScrewed has reinvented the concept of wine tasting in New Zealand and along the way found a new and willing audience. In addition to encouraging straightforward wine tasting, Jayson educates viewers about the effects of regional factors (soil, sun, wind) on wine flavours, and how to buy wine.

Author’s Website

Follow this author on Twitter