NZ Pinot Noir smashes the world· Wine News
Sep 11th, 2012 | By Jayson Bryant | Category: Wine News
New Zealand won the 3rd #PinotSmackDown. No, they didn’t just win, they caned everyone, they smashed’em bro. Using every platform available, NZ wine makers, tasters, and most importantly, consumers, tasted, tweeted, Facebooked their way to winning for the second straight year.
Nearly 50% of all #PinotSmackDown Tweets were for New Zealand wine. Although activity on social media platforms was reduced from last year, people still posted furiously over the 24hr period.
#OR 32% (up from 23.4% in 2011)
#CA 14% (down from 23.2% in 2011)