Where Has All The New Zealand Wine Gone?· Blog
Mar 1st, 2011 | By Jayson Bryant | Category: Blog
Where Has All The New Zealand Wine Gone?
On a recent trip to the UK I had the luxury of visiting many wine tastings and stores. The most dramatic observation, in the supermarkets and fine wine stores, was the lack of New Zealand wine.
Famed for its Sauvignon Blanc and Pinot Noir, New Zealand has forged ahead in other wine varieties. The high bottle price for New Zealand wine has seen it labelled as premium wine. New Zealand only contributes 0.5% to global wine production but 50% of all Sauvignon Blanc consumed in the UK is of New Zealand origin, and Oyster Bay is Australia’s biggest selling white wine.
I trawled through Supermarket after supermarket only to find a very select group of NZ wine being sold. The most notable labels were Villa Maria and Brancott Estate (formerly Montana). As you can see from the Photos below, and this was the whole white wine range, there are very few wines for sale compared to American, French, and Australian wines. Even Chilean and Argentinian wines outnumbered that of New Zealand.
Has the Global Financial Crisis (GFC) hit New Zealand wine exports so hard that they have all stopped stocking the premium brands?