FIRST-TIME PRESENCE FOR NEW ZEALAND WINE AT VINEXPO ASIA PACIFIC 2012

New Zealand will present its largest ever showcase of premium wines in Hong Kong at Vinexpo Asia Pacific in May this year.

The first-ever Vinexpo Asia Pacific New Zealand Wine Pavilion will feature 20 wineries pouring 120 wines from the country’s leading wine growing regions, a reflection of the strong growth of New Zealand wine exports to Hong Kong, mainland China and the greater Asia region.

Co-sponsored by the New Zealand government, the Vinexpo New Zealand Wine Pavilion also heralds a new strategic partnership between the national economic development agency, New Zealand Trade and Enterprise (NZTE) and the national wine industry body, New Zealand Winegrowers (NZW).

“Over the next few years, NZTE will be working with New Zealand Winegrowers and high growth wine companies to ramp up exports of premium New Zealand wines to China.  Building recognition of the New Zealand Wine brand and attracting the attention of influencers in the Chinese wine industry will be a key factor in success of this project”, says NZTE’s Wine Programme Manager, Karyn Murray.

“Vinexpo Asia Pacific offers the perfect opportunity to showcase the diversity of New Zealand’s wines to the large number of media, buyers and educators that attend the show”.

Vinexpo Asia Pacific is the last stop of a three-city New Zealand wine China roadshow that includes New Zealand wine events in Beijing and Shanghai. New Zealand Winegrowers’ March 2012 export statistics show a 53% growth in New Zealand wine exports to mainland China in the last 12 months, with exports to Hong Kong growing 16% over the same period.

“We’re pleased to see strong growth for New Zealand wine at price points that reflect our premium positioning”, says Monty James, New Zealand Winegrowers’ Market Manager Asia.

“We also understand that with continued growth comes increased commitment and time in market.”

In a further coup for New Zealand wine, the world’s most celebrated sommelier, Gerard Basset MW MS will join Bob Campbell MW to host a key trade Tasting Lab session at Vinexpo Asia Pacific 2012. Titled “The regional complexities of New Zealand Pinot Noir”, the session will showcase some of the country’s most exceptional Pinot Noir by region.

The 72sqm New Zealand Pavilion is located at Stand Number AB 74, next to Vinexpo Entrance D.

Editor’s Notes:

New Zealand Wine Brands Exhibiting at Vinexpo Asia Pacific 2012

Wine Producer                                                                 Region

Ara Wines                                                                           Marlborough

Babich Wines                                                                     Multiregional

Constellation New Zealand                                            Multiregional

Coopers Creek Vineyard                                                   Multiregional

Craggy Range                                                                     Hawke’s Bay

Distant Land Vintners                                                     Marlborough

Fairbourne Estate Wines                                                 Marlborough

Giesen Wines                                                                      Marlborough

Greystone Wines                                                                Waipara Valley

Matahiwi Estate                                                                 Wairarapa

Misha’s Vineyard Wines Ltd                                          Central Otago

Mission Estate Winery                                                     Hawke’s Bay

O:TU                                                                                      Marlborough

Pernod Ricard New Zealand                                           Marlborough

Staete Landt Vineyard                                                       Marlborough

Surveyor Thomson Wines Ltd                                         Central Otago

Te Mania & Richmond Plains                                         Nelson

Villa Maria Estate                                                               Multiregional

VINULTRA Ltd                                                                    Marlborough

Waimea Estates                                                                    Nelson

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Written by Jayson Bryant

Jayson’s roots in wine began when his father literally dragged him round France and injected his passion into him. From the age of 8 his family took month long holidays in France travelling through all regions and sampling their wine.
UnScrewed has reinvented the concept of wine tasting in New Zealand and along the way found a new and willing audience. In addition to encouraging straightforward wine tasting, Jayson educates viewers about the effects of regional factors (soil, sun, wind) on wine flavours, and how to buy wine.

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