Just how far has NZ wine sunk?· Blog
Aug 30th, 2011 | By Jayson Bryant | Category: Blog
So as if the New zealand wine world couldn’t sink further into the bowels of recession and the loss of premiumisation, there are some wineries that are driving that message home.
Since the wine glut and Global Financial Crisis of 2008, new Zealand has been awash with wine. Wineries have been placed under further financial hardship with the rise in excise tax and coupled with the high exchange rate, thus crippling the export markets.
Some wineries have taken a very pragmatic approach to these events and have forgotten about premiumisation of New Zealand wine, terroir, and brand New Zealand and sacrificed ethics and blended a wine from, not from different regions, from different countries.
I have struggled to understand the necessity and need to blend foreign wine with wine of New Zealand, especially when we are still faced with overproduction issues.