Dumping Sauvignon Blanc, but at what cost?· Blog
Mar 3rd, 2011 | By Jayson Bryant | Category: Blog
Whilst visiting the UK recently I discovered the sheer volume of bulk New Zealand Sauvignon Blanc on offer to the UK public. Labels that I’ve never heard of, screaming ‘buy me I’m New Zealand Sauvignon Blanc and am at a good price’, that may be but most of the wine I tasted was below average in quality.
The consumers of these wines may have never tasted NZ Savvy before, and if this is their first impression, I would say most will not buy NZ wine again if the price were to rise. Many of these consumers are purely buying on price alone and would buy Chilean Savvy next week if it were on special.
Negative trends such as these will only damage New Zealand’s premiumisation of wine for years to come. Labels that have no geographic anchor and certainly no story is brand damaging. The reduction of well known labels in wine stores and supermarkets was alarming enough, without the bulk wine labels.
There are good/strong arguments for both sides of the coin with regards whether or not so much bulk wine in our strong markets is a good idea, but it has reduced the over supply issue NZ has had since 2008, but at what cost?