Deceptive Wine Marketing· Blog
Aug 15th, 2011 | By Jayson Bryant | Category: Blog
When picking up this wine from the shelf you’re in awe of the medals and accolades that this wine has collected. At that point most consumers would take it to the checkout counter and buy it. Take a closer look and you can see that this wine hasn’t won any awards. In actual fact you don’t even know whether this wine style had won any accolades as the gold stickers just state the year and what competition/publication they received accolades from.
Are the consumers being duped into believing that this wine won all of those awards knowing that most won’t even check, and will just take gold meaning it is relevant for that wine and year?
How many wine consumers would buy this thinking they were getting a gold medal wine?
How many would read the labels?
And just how many consumers would care?
Are Kim Crawford trading on the reputation, which has been vey good, in selling this wine knowing the labeling is deceptive?
The consumer should not be taken for granted and needs to be treated with some dignity. The wine labels placed on the bottle need to represent what’s in the bottle, not what accolades the wine has won with previous vintages.