Cloudy Bay Central Otago Pinot Noir, really?· Blog
Aug 16th, 2012 | By Jayson Bryant | Category: Blog
The most iconic Marlborough winery is abandoning their roots and have decided to make from elsewhere.
Yep, you read that correctly. It seems that every man and his dog wants a Central Otago to throw around these days. But really, is Cloudy Bay’s market position under threat, or is it a case that Central Otago have done such a marvellous job of branding that wineries feel compelled to have one in their wine portfolio?
I have long admired Cloudy Bay for making just one bottle of each of their wines, and the fact that they all came from Marlborough, their base. Now gone are the days where sticking to your knitting counted for anything.
The first vintage, of the said wine, will be 2010. They have been working with some Central Otago growers since 2009, but not only are they expanding in Central Otago, they’re looking at buying vineyards in Martinborough as well!
I sincerely hope that this new venture doesn’t dilute Cloudy Bay’s brand and image. Personally, I see this as a retrograde step for the brand. They are now just another NZ winery producing wine from all corners of New Zealand. Although, I’m sure the consumer wouldn’t notice.