With the Rugby World Cup beckoning, I’m amazed at the amount of New Zealand wine websites that are out of date. The lack of updated content could indicate that these wineries are out of business and tourists/visitors alike may try and find the cellar door of such wineries. After reviewing over 60 websites I found
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Top 5 Waipara wineries One of the easiest regions to identify my top 5. The Waipara Valley is situated only 40 minutes drive north of Christchurch International Airport and Christchurch city, the capital of the South Island. It is the fastest growing, and most exciting, wine region in New Zealand with around 80 vineyards in the Waipara valley covering more than 1,200
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Top 5 Hawke’s Bay wineries to visit For those of you wanting to visit wineries, here’s my top 5 to visit whilst in the Hawke’s Bay wine region. My choices are not about the wines themselves, as there are plenty of wineries without cellar doors, but about the wine experience including cellar door and restaurant.
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                So as if the New zealand wine world couldn’t sink further into the bowels of recession and the loss of premiumisation, there are some wineries that are driving that message home. Since the wine glut and Global Financial Crisis of 2008, new Zealand has been awash with wine. Wineries
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NZ wine Social Media Visualisation  Now most of the wine industry is using some form of Social Media or other. It’s easy to dismiss Twitter as just a few people talking about ‘what they had for breakfast’ but smart marketers will recognise the value of the stream of real time data that can be drilled
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